You’ve just entered the home of South Africa’s Denim Boss. Heard of us? We’re the alchemy of denim and the secret to looking and feeling FIERCE. Our unique women’s fashion takes you from ordinary to extraordinary empowering you with the confidence to love yourself! Founded in 1986, we’re at the forefront of denim intelligence, offering a range of secret denim weapons that will give you the power to conquer anything. Wait there’s more! From jeans and jumpsuits to dresses, bodysuits, jackets, shoes and so much more, our fashion is inspired by the hottest international trends and carefully curated by a team of highly trained and talented in-house designers. Through cutting edge technology and expertise, we guarantee uniqueness in styling, fit and finish.