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PALLADIUM launches Urbanity
Thursday, 26th October 2017
Explorer footwear brand PALLADIUM launches Urbanity, Elements and Heritage collections for SS17
Explorer footwear brand PALLADIUM continues its 70th Anniversary celebrations with the launch of its SS17 collection.
Harking back to its origins following a recent move to hometown Lyon, where PALLADIUM was born seven decades ago, the brand embraces its past to shape its future.
With exploration at the heart of the brand, SS17 sees PALLADIUM introduce three clearly defined new product categories: Urbanity, Elements and Heritage that act as the foundation for the product stories within the collection.
Each category has been meticulously developed to reflect the diversity of modern daily life with each function-first style crafted to stay one step ahead of city exploration and beyond.
Utility-inspired, technically led and fashion-forward, the new PALLADIUM collection is inspired by the ever-evolving ways we explore our surroundings with each new product story adapted to keep one step ahead of a diversity of environments.
A call to exploration whatever the conditions, PALLADIUM’s SS17 collection embraces the open-minded approach of 21st Century explorers, encouraging them to look beyond the familiar, discover the uncharted, and embrace the unknown.